Founding Growth & Marketing Lead
We are building Nova, the voice-first AI recruiting agent designed to replace the broken job search experience for European tech talent. As our Founding Growth & Marketing Lead, you will own the entire candidate-side acquisition and retention engine, turning a breakthrough AI product into a viral, self-sustaining marketplace.
Overview
Why this role matters
Following our successful public beta launch, we are scaling our senior, tight-knit team of 8 to capture the European market, making this our first dedicated growth hire. Without you, Nova remains a brilliant piece of technology; with you, we turn candidate acquisition into a high-velocity, data-driven engine that feeds invaluable insights directly back to our product. You are the critical link between our breakthrough AI agent and the DACH tech talent market.
Responsibilities
What you'll do
The entire candidate-side growth engine, from initial acquisition and viral referral loops to long-term user retention.
- Build and scale omnichannel marketing campaigns across performance, organic, offline, and community channels.
- Design and optimize user onboarding funnels and viral retention loops that keep candidates active and engaged.
- Establish and track data-forward cohort metrics and web analytics to measure every step of the candidate journey.
- Craft high-converting copy and sharp GTM positioning that resonates deeply with the DACH tech talent ecosystem.
- Translate growth data and user feedback directly into product decisions in close collaboration with the founders.
The first 90 days
What success looks like
Month 1
Deep dive into Nova’s user data, audit our beta launch performance, and interview our earliest candidate cohorts to map out the growth bottlenecks.
Month 2–3
Ship your first set of high-tempo acquisition experiments across organic and paid channels, while building our core cohort-tracking infrastructure.
By end of Q1
Establish a repeatable, data-proven candidate acquisition playbook that visibly lowers acquisition costs while driving active user retention loops.
Candidate profile
Who this is a fit for
- Proven growth leader with hands-on 0-to-1 startup execution experience.
- Deeply analytical with a strong grasp of cohort tracking and web analytics.
- Background in strategy consulting, growth advisory, or high-scale marketplaces.
- Exceptional copywriter with strong GTM positioning instincts for tech audiences.
- Embedded in the DACH tech talent network with fluent English (German is a plus).
- Thrives switching rapidly between high-level strategy and tactical, hands-on execution.
Culture
What it's like to work here
We operate with a senior, tight-knit team of 8 people who believe in high-velocity iterations and high ownership. The team operates under a '120% commitment, 100% flexibility' work rhythm, combining high-intensity sprints with a flexible style that accommodates other life commitments. We integrate AI into everything we do, making fast, decentralised decisions, and we love to ship fast and have fun along the way. Individuals thrive here when they can switch rapidly between strategic thinking and tactical, hands-on execution.
What you get
The offer
- Massive strategic ownership as the first dedicated marketing hire in a team of 8.
- A "120% commitment, 100% flexibility" work culture that values high-velocity sprints and personal autonomy.
- Work in-person/hybrid in Berlin, the heart of the European tech scene.
- Opportunity to shape the future of AI-powered, voice-first recruiting technology.
Skills
Omnichannel marketing (performance · organic · offline · community) · Funnel optimization and user retention loops · Data-forward cohort tracking and web analytics · Strong copy writing and GTM positioning · Experience in HR tech · recruiting · or marketplaces · Background in strategy consulting or growth advisory · Familiarity with AI recruiting or voice-first products · DACH tech talent market network
A quick note
This probably isn't for you if:
- You prefer managing agencies or large teams rather than writing copy and setting up analytics yourself.
- You need structured, slow-moving corporate processes to feel secure in your daily workflow.
- You aren't comfortable with rapid iterations, immediate feedback loops, and integrating AI into your daily stack.
Ready?
Let's talk
If you are ready to build the future of tech recruiting and scale a product that candidates actually love using, let's talk. Apply today and let’s discuss how we can build the company together.