B2C Growth Hacker & GTM Expert (AI-Native)

Most growth roles are about managing agencies or slowly tweaking ad budgets. This is your chance to run a hyper-leveraged, 1-person B2C user acquisition machine, using cutting-edge AI and automation to scale the company's talent pool at breakneck speed.

Overview

Why this role matters

We are building the future of talent acquisition, and we need to rapidly scale the supply side of our marketplace. Instead of hiring a traditional, slow-moving 10-person marketing team, we are investing in one highly autonomous, AI-native Growth Hacker to build the engine from scratch. Without you, we cannot scale our talent pool to meet the massive demand waiting on the other side.

Responsibilities

What you'll do

The entire B2C growth funnel, scaling candidate sign-ups from zero to a highly automated, self-sustaining machine.

  • Design, build, and scale automated B2C growth loops using Make, Zapier, and LLM APIs.
  • Launch and optimize programmatic SEO campaigns to capture high-intent organic candidate traffic.
  • Deploy and manage paid performance marketing campaigns across social and search channels.
  • Set up, monitor, and continuously optimize our B2C marketing tech stack and CRO flows.
  • A/B test aggressive, unconventional growth experiments weekly to unlock new acquisition channels.

The first 90 days

What success looks like

  1. Month 1

    Map out the existing candidate journey, integrate core automation tools (Make/Zapier/LLMs), and launch your first three rapid growth experiments.

  2. Month 2–3

    Build out the programmatic SEO framework, launch scaled paid campaigns, and establish stable, automated weekly acquisition loops.

  3. By end of Q1

    Run a fully automated, hyper-leveraged B2C growth engine that consistently increases weekly candidate sign-ups by 2-3x with minimal manual intervention.

Candidate profile

Who this is a fit for

  • Proven B2C growth hacker, ideally from an early-stage startup environment.
  • Master of modern AI tools (Claude, ChatGPT) and automation workflows (Make, Zapier).
  • Hands-on expert in SEO, programmatic SEO, and paid performance marketing channels.
  • Self-directed operator who acts as their own leader with zero hand-holding.
  • Fluent English speaker based in Berlin, ready to collaborate in our office.

Culture

What it's like to work here

We operate in a high-trust, high-responsibility environment where you are your own leader. We value rapid execution, short review cycles, and quick alignments over heavy documentation. The team works primarily in our amazing Berlin office to push together, maintaining a flexible hybrid policy where needed. We prioritize ideas, direct execution, and continuous action.

What you get

The offer

  • Complete autonomy to build a 1-person marketing engine your way.
  • A high-trust, high-responsibility environment with minimal bureaucracy and maximum execution.
  • A vibrant, collaborative workspace in our premium Berlin office with hybrid flexibility.

Skills

AI-Tool Fluency (ChatGPT · Claude · etc.) · Workflow Automation (Make · Zapier) · B2C Marketing Tech Stack · Founder Mindset & Self-Leadership · SEO · Paid Marketing / Performance Marketing · API Integration · Programmatic SEO · German

A quick note

This probably isn't for you if:

  • You need structured onboarding, daily guidance, or documented processes to get things done.
  • You prefer managing external agencies rather than rolling up your sleeves and building workflows yourself.
  • You want a fully remote role; we thrive on high-energy, in-person collaboration in Berlin.

Ready?

Let's talk

If you are ready to build a hyper-leveraged growth machine that most companies need an entire department for, let's talk. Apply today and let's build something brilliant together.

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B2C Growth Hacker & GTM Expert (AI-Native), WhyBrilliant · WhyBrilliant