Head of Marketing

While our outbound engine has successfully fueled our initial growth, we lack the inbound system needed to scale sustainably. As our first senior marketing leader, you will design, build, and scale this vital engine, directly influencing our trajectory as we expand from the DACH region into international markets.

You will own the marketing pipeline end-to-end, defining our brand voice, building our digital presence, and delivering high-quality leads to our hungry sales team.

• Build our inbound demand generation engine and lead-capture systems from the ground up.
• Optimize our entire marketing funnel, tracking and improving CAC, CPL, MQL, and SQL conversion metrics.
• Design and execute a high-performing content, SEO, AI-search, and paid acquisition strategy.
• Implement our marketing automation tech stack utilizing HubSpot, Claude, and Make to streamline operations.
• Launch product marketing initiatives that position our highly technical cybersecurity and AI-focused solutions.
• Grow and lead the marketing function, hiring and developing a high-performing team as the company expands.

• Experienced in B2B SaaS: 5+ years of demand generation or GTM experience, ideally in a fast-paced startup.
• Inbound Engine Builder: Proven track record of building inbound funnels from scratch, not just optimizing existing ones.
• Hands-on executioner: Prefer shipping a rough v1 this week over waiting for a perfect v2 next quarter.
• Highly Analytical: Make decisions based on hard funnel data, conversion rates, and pipeline metrics.
• AI-Native Operator: Instinctively automate repetitive workflows using tools like Claude, Make, and HubSpot.
• Bilingual Communicator: Professional-level fluency (C1+) in both German and English is required for cross-team collaboration.

We operate a high-autonomy culture with a fast startup pace, requiring high ownership, the ability to navigate ambiguity, and zero hand-holding. Candidates who require highly structured, step-by-step guidance will not thrive here. We collaborate office-first at our Munich location and enjoy working side-by-side every day with plenty of coffee and table tennis.

• Complete Autonomy: True greenfield ownership to define the marketing playbook, choose channels, and deploy budgets.
• Direct Impact: Work directly with the two founders to learn the product, then run the function independently.
• High-Collaboration Environment: An office-first culture in Munich (Stiglmaierplatz) filled with coffee, table tennis, and side-by-side teamwork.
• Professional Growth: Scale alongside a fast-growing tech company and build your own marketing team from scratch.

B2B SaaS Demand Generation · Inbound Marketing · Funnel Analytics · CAC/CPL/MQL/SQL optimization · HubSpot · Marketing Automation (Claude, Make) · DACH-to-International expansion · Cybersecurity industry knowledge · AI/tech-heavy space experience

This probably isn't for you if:

• You need step-by-step guidance, structured playbooks, or constant hand-holding to get things done.
• You prefer high-level brand strategy over getting your hands dirty in the tools and building funnels yourself.
• You want to work fully remotely; we thrive on daily, in-person collaboration at our Munich office.

If you are ready to stop optimizing at the margins and want to build a world-class marketing engine from the ground up, we should talk. Apply today and let's discuss how we can build this together.