WhyBrilliant

Brand Designer (Freelance, 4-6 Week Sprint)

We need a razor-sharp Brand Designer in Berlin for a high-intensity, 4-6 week sprint to evolve our visual identity and bring two AI agents to life. Skip the corporate bureaucracy and join us on-site to ship high-impact design directly alongside our close-knit product team.

Overview

Why this role matters

We are rapidly evolving our jobs and careers platform, and our visual identity needs to match where we are heading. Without this sprint, our new jobs website and the two custom AI agents powering our user experience will lack the cohesive, premium, and distinct visual personality required to stand out. We need someone to respect our existing brand equity while fearlessly sharpening it for our next chapter.

Responsibilities

What you'll do

You will own the visual evolution of our brand identity and AI product touchpoints over a focused 4-6 week sprint.

  • Audit our current logo, colors, typography, imagery, and UI patterns to establish what to keep, evolve, or cut.
  • Translate our target brand vibe into concrete mood boards, reference points, and creative rationale.
  • Refine the visual identity system specifically for our new jobs and careers website experience.
  • Design distinct visual identities, characters/avatars, and styling for two AI agents (handling chat and voice interactions).
  • Document the updated system into a lightweight, actionable one-pager or short guidelines deck.

Candidate profile

Who this is a fit for

  • Berlin-based designer ready to collaborate 100% on-site with our engineers and designer.
  • Portfolio showcasing deep brand thinking and the strategic 'why' behind your design choices.
  • Proven experience refreshing existing brands rather than just building from scratch.
  • Comfortable working within constraints to preserve brand equity while pushing boundaries.
  • Thick-skinned and direct with a raw communication style that welcomes fast feedback.

Culture

What it's like to work here

Cozy, high-trust, fast-moving, and intellectually curious with a raw, unfiltered communication style that avoids typical corporate political correctness. We give direct, fast feedback and work closely on-site in a highly collaborative environment. There is no room for corporate bureaucracy or sensitive egos; we value honesty, deep curiosity, and rapid execution.

What you get

The offer

  • Zero corporate bureaucracy or political correctness—just pure, unfiltered focus on great design.
  • High-trust, cozy environment working closely with a highly collaborative, intellectually curious team.
  • High speed of execution where your work is shipped immediately without endless approval loops.
  • True creative ownership over the visual personalities of cutting-edge AI product agents.

Skills

Brand Audit · Visual Identity Design · Moodboarding · Brand Guidelines · Figma/Design Tools · Character Design · Mascot Design · AI Product Design · Recruiting/Careers Domain Experience

A quick note

This probably isn't for you if:

  • You need a blank canvas to work. This is a strategic brand refresh with constraints, not a greenfield rebrand.
  • You have a sensitive ego. We work fast, give direct, raw feedback, and don't waste time sugarcoating things.
  • You prefer working fully remote. This sprint requires you to be fully on-site in Berlin cooperating daily with our product team.

Ready?

Let's talk

If you are a Berlin-based designer who loves working fast, talking honestly, and shipping great work, let's talk. Send over your portfolio and let's build something brilliant together.

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Brand Designer (Freelance, 4-6 Week Sprint), WhyBrilliant · WhyBrilliant